Art & Eden
Video editing for a rising organic apparel brand & sustainability initiative for youth.
Everything about Art&Eden - from the people to the operations - aligns with the hospitable, advocacy-focused mission the brand is known for: "Buy better, do better". As soon as I sat down with the CEO and supporting team I knew I wanted to play a part in increasing the company's brand awareness by celebrating the stories behind each of their social impact initiatives. Our first project focused on Art&Eden's Clothes for Cure program, whereby the Art&Eden team traveled around Central America to fulfill the brand's goal of administering 1,000,000 multivitamins and 7,000 doses of Albendazole (anti-parisitic medication) to children in need. 4 videos were created from previously shot film and audio clips, edited to share via Art&Eden's newsletter, ArtandEden.com, and across all social channels.