Toby's Estate Coffee
Photo + video content creation for one of NYC's most-loved coffee brands.
Before moving to New York I was never a big coffee drinker. Now I have around 2 cups a day (okay, sometimes 3 if its Friday). Toby's Estate Coffee (Brooklyn) wanted to stand out from the other hundreds of coffee brands and cafes that crowd New York City, seeking to generate novel content for their website, e-newsletters, and social channels. I was tasked with the partnership of producing and creating content for all 5 locations within New York City, as well as the testing challenge of not consuming another caffeinated drink at each cafe.