Origin Story

In a bar in New York designed to look like a bathroom, a friend once screamed—at the pitch of a starving seagull—that I was a classic Aquarius. She proceeded to don the voice of a 70-year-old professor and explain that Aquarians were society's powerhouses of creativity: interdisciplinary, socially malleable, always bringing people together who'd have no reason to know each other otherwise.

Though I wanted to snap her out of our generational psychosis, I realized that she was right. I've spent my whole life connecting people with other people. It's my favorite thing to do. I suppose that's why I care about stories—why I craft them for brands, readers, and anyone willing to follow me down a rabbit hole.

I split my time across three crafts that share one obsession: making things that move people. Some days that's a 3,000-word essay. Other days it's a launch plan, or a small piece of copy designed to make the world fall in love with a product.

The character-select frame you see here isn't a gimmick. It's an honest map. Each path on this site is a real body of work with real outcomes. Pick whichever one is most useful to you.

For collaborations, ideas, or a pensive chat, my inbox is open.