☷ TRAVIS ZANE
About
Class 01
The Marketer, Tactician sprite
Class 01 · Lvl 99

The Marketer

Architect of branding and growth.

Campaigns and positioning built to compound, not just perform. The Marketer treats growth as a system: clear messaging, viral outputs, and data-driven storytelling. He is obsessed with making complex technology legible to the humans its meant to serve.

Stats
MAX
Strategy97
Positioning95
Growth92
XP Earned
▲ Receipts
Campaigns planned
100+
Products launched
15+
Markets reached
12+
Years in marketing
10+
Equipped Abilities
GTM StrategyProductContentLifecyclePerformance
◆ Quest Log

Experience

Completed quests
  1. 01
    Quest I — Product Marketing

    AI Product "DeepProve"

    Making verifiable AI playable and impossible to ignore.

    Goal
    Make zero-knowledge machine learning legible (and exciting) to developers and mainstream audiences, without alienating either.
    Outcome
    144,309 unique users, 3.75M+ AI proofs, 1.7M+ launch views, and 30+ enterprise partners.
    GTMCampaignContentProduct Launch
  2. 02
    Quest II — Product Marketing

    Zero to $500M+ with $LA

    Took a token from initial concept to nine-figure valuation at launch.

    Goal
    Achieve everything required to launch a new token at scale (narrative, community infrastructure, and distribution), and execute the launch from beginning to end.
    Outcome
    $500M at launch, 71K+ airdrop registrations, and 1.7M+ views across retail-focused launch content.
    Token LaunchGTMPRPartnerships
  3. 03
    Quest III — Brand & Content

    Oasis: From Blockchain to AI

    767% social growth and ownership of a new category.

    Goal
    Position the entire project around privacy-preserving AI, a genuinely differentiated category, before anyone else claimed it.
    Outcome
    767% YoY social growth, 5M+ avg monthly impressions, 40K+ Discord community, 20K → 200K+ on X.
    RebrandPositioningProduct MarketingSocial Growth
  4. 04
    Quest IV — Social & Growth

    Superlayer: Ecosystem-Wide Growth

    481% growth across key products in six months. Built brand recognition for an ecosystem of mobile and web apps.

    Goal
    Establish credibility across a portfolio of consumer apps (Unite, Joyride, Hotline, Trophy, SuperChamps, Taki), each requiring brand recognition and GTM strategy in a different vertical.
    Outcome
    481% social growth in six months, 2M+ user base, 200K+ daily actives across Unite/Taki.
    Product MarketingGTMContentCommunity
  5. 05
    Quest V — Social & Growth

    Lagrange: Leadership in ZK & AI

    340% YoY growth, establishing Lagrange as a leader in emerging tech.

    Goal
    Grow @lagrangedev from a niche developer account into a recognized, trusted voice in verifiable AI and zero-knowledge technology.
    Outcome
    340% YoY follower growth, 635K+ avg monthly impressions, and top mindshare in verifiable AI.
    Social StrategyContentCommunityBrand
  6. 06
    Quest VI — Brand & Content

    Rally: Fast Company's "Top 5 Most Innovative"

    Winning an audience of creators and consumers with bespoke social and PR strategy.

    Goal
    Build a content and community presence that told the creator-token story clearly (and get it in front of the right people).
    Outcome
    Top 5 Most Innovative Companies
    PRSocial StrategyContentCommunity
  7. 07
    Quest VII — Experiential

    Lagrange × Azuki: Bridging ZK and NFTs

    Made zero-knowledge technology accessible to mainstream crypto.

    Goal
    Make Lagrange's ZK Coprocessor tangible and beautiful for a mainstream NFT audience by partnering with the leading consumer brand in crypto.
    Outcome
    Launched to wide appraisal, positioning Lagrange as a category leader in verifiable onchain compute.
    PartnershipsProduct MarketingCampaignConsumer
  8. 08
    Quest VIII — Influencer Marketing

    Colangelo & Partners: Influencer Program

    Launched a program that won 15+ new clients, setting the standard for influencer marketing in the food and beverage industry.

    Goal
    Lead a new influencer marketing program for a portfolio of premium alcohol and beverage brands, each with distinct audiences, aesthetics, and compliance requirements.
    Outcome
    15+ new clients won using the influencer marketing guide as a BD asset. Built a playbook repeatable enough to become a key business development asset.
    PartnershipsContentStrategyBrand
  9. 09
    Quest IX — Creative Direction

    Refinery29: Documentary Film Release

    654K reach. 8.92% engagement. Zero budget.

    Goal
    Create genuine hype for a Refinery29 documentary launch with no marketing budget, using nothing but creative leverage and organic campaigns.
    Outcome
    654,852 reach, 733,939 impressions, and 8.92% avg engagement.
    PartnershipsContentStrategyBrand
☷ End of path

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