The Marketer·Quest VI — Brand & Content
Rally: Fast Company's "Top 5 Most Innovative"
Winning an audience of creators and consumers with bespoke social and PR strategy.
PRSocial StrategyContentCommunity
- Goal
- Build a content and community presence that told the creator-token story clearly (and get it in front of the right people).
- Outcome
- Top 5 Most Innovative Companies
- Fast Company
Client
Rally
Role
Content & Community Lead
Timeframe
2021 – 2022
◆ The Situation
Rally was building infrastructure for creator tokens at a time when the category was misunderstood and the press was skeptical. The job: build a content and community presence that told the story clearly, and get it in front of the right people.
◆ The Approach
Built Rally's social and community ops from the ground up while working closely with execs and PR to place the brand in earned media. The 'Portugal. The Man' campaign became a proof point: a real artist, a real token, a story the mainstream press could tell.
◆ The Work
- Developed and managed all social, community, and content ops
- Covered and amplified creator stories across the platform
- Collaborated with exec team and PR on media strategy
- Led content around the 'Portugal. The Man' campaign, covered by CoinDesk, Rolling Stone, Decrypt
◆ The Outcome
Top 5
Fast Company
103%
Social growth