The Marketer·Quest IV — Social & Growth
Superlayer: Ecosystem-Wide Growth
481% growth across key products in six months. Built brand recognition for an ecosystem of mobile and web apps.
Product MarketingGTMContentCommunity
- Goal
- Establish credibility across a portfolio of consumer apps (Unite, Joyride, Hotline, Trophy, SuperChamps, Taki), each requiring brand recognition and GTM strategy in a different vertical.
- Outcome
- 481% social growth in six months, 2M+ user base, 200K+ daily actives across Unite/Taki.
Client
Superlayer
Role
Head of Social Media
Timeframe
2022 – 2023
◆ The Situation
Superlayer was an incubator with a portfolio of consumer apps (Unite, Joyride, Hotline, Trophy, SuperChamps, Taki), each needing brand recognition built from nothing. The challenge: establish credibility across multiple products simultaneously with a lean team.
◆ The Approach
Built GTM strategies and marketing playbooks tailored to each product's audience (consumer, gaming, social) while maintaining coherent Superlayer brand equity across the ecosystem. Thought leadership and newsletter strategy ran in parallel to build the umbrella brand.
◆ The Work
- GTM strategies and marketing playbooks for Superlayer and all ecosystem projects
- Social media and content funnels for Unite, Joyride, Hotline, Trophy, SuperChamps, Taki
- Led ASO for all Superlayer ecosystem mobile apps
- Thought leadership and newsletter campaigns ghostwritten for leadership
- Influencer and community campaigns for a 2M+ user base
◆ The Outcome
481%
Social growth
2M+
User base
200K+
Daily actives