The Marketer·Quest V — Ecosystem Growth
Superlayer: Mobile & Web App Ecosystem
481% in six months. Built brand recognition for products nobody had heard of yet.
Thought LeadershipNewsletterGTM
- Goal
- Establish credibility across a portfolio of consumer apps—Unite, Joyride, Hotline, Trophy, SuperChamps, Taki—from cold start.
- Outcome
- 481% social growth in six months · 2M+ user base · 200K+ DAU across Unite/Taki.
Client
Superlayer
Role
Marketing Lead
Timeframe
2022 – 2023
◆ The Situation
Superlayer was an incubator with a portfolio of consumer apps—Unite, Joyride, Hotline, Trophy, SuperChamps, Taki—each needing brand recognition built from nothing. The challenge: establish credibility across multiple products simultaneously with a lean team.
◆ The Approach
Built GTM strategies and marketing playbooks tailored to each product's audience—consumer, gaming, social—while maintaining coherent Superlayer brand equity across the ecosystem. Thought leadership and newsletter strategy ran in parallel to build the umbrella brand.
◆ The Work
- GTM strategies and marketing playbooks for Superlayer and all ecosystem projects
- Social media and content funnels for Unite, Joyride, Hotline, Trophy, SuperChamps, Taki
- Thought leadership and newsletter campaigns ghostwritten for leadership
- Influencer and community campaigns for a 2M+ user base
◆ The Outcome
481%
Social growth
2M+
User base
200K+
Daily actives