The Marketer·Quest III — Social Growth
Lagrange: 30K → 100K+
340% YoY. Not followers—a community with a point of view.
Social GrowthContentBrand
- Goal
- Grow @lagrangedev from a niche developer account into a recognized, trusted voice in verifiable AI and ZK.
- Outcome
- 340% YoY growth · 635K+ avg monthly impressions · top mindshare in verifiable AI.
Client
Lagrange
Role
Head of Marketing
Timeframe
2024 – 2025
◆ The Situation
Grow @lagrangedev from a niche developer account into a recognized, trusted voice in verifiable AI and zero-knowledge technology—without losing technical credibility in the process.
◆ The Approach
Every post was built around a consistent thesis: verifiable AI is the next frontier, and Lagrange owns that conversation. Content mixed technical depth with accessibility—research threads, product storytelling, community highlights, and real-time market commentary—creating a feed that developers and non-developers could both follow.
◆ The Work
- Full social strategy and content calendar ownership
- All copy written in-house across @lagrangedev and @lagrangefndn
- Narrative arc built across product launches, ecosystem moments, and market events
- Korean developer community built via Telegram alongside English-language growth
◆ The Outcome
340%
YoY growth
635K+
Monthly impressions
100K+
Followers