The Marketer·Quest V — Social & Growth
Lagrange: Leadership in ZK & AI
340% YoY growth, establishing Lagrange as a leader in emerging tech.
Social StrategyContentCommunityBrand
- Goal
- Grow @lagrangedev from a niche developer account into a recognized, trusted voice in verifiable AI and zero-knowledge technology.
- Outcome
- 340% YoY follower growth, 635K+ avg monthly impressions, and top mindshare in verifiable AI.
Client
Lagrange
Role
Head of Marketing
Timeframe
2024 – 2025
◆ The Situation
Grow @lagrangedev from a niche developer account into a recognized, trusted voice in verifiable AI and zero-knowledge technology, reaching both consumer and developer audiences.
◆ The Approach
Every post was built around a consistent thesis: verifiable AI is the next frontier, and Lagrange owns the innovation making it real. Content mixed technical depth with accessibility (research threads, product storytelling, community highlights, and real-time market commentary), creating a feed that developers and non-developers could both relate to.
◆ The Work
- Full social strategy and content calendar ownership
- Video direction, script-writing, and editing
- All copy written in-house across @lagrangedev, @lagrangefndn, and founder accounts
- Narrative arc built across product launches, ecosystem moments, and market events
- Led co-marketing with strategic partners for consumer and crypto visibility (including Azuki)
- Korean developer community built via Telegram alongside English-language growth
◆ The Outcome
340%
YoY growth
635K+
Monthly impressions
100K+
Followers
