The Marketer·Quest II — Token Launch
$LA: Zero to $1B+
One token. One shot. Coordinated across exchanges, press, and the open internet.
Token LaunchGTMPartnershipsPR
- Goal
- Launch a new token at scale—building the narrative, community infrastructure, and distribution to hit a $1B+ valuation at launch.
- Outcome
- $1B+ valuation at launch · 71K+ airdrop registrations · 1.7M+ views.
Client
Lagrange
Role
Head of Marketing
Timeframe
2025
◆ The Situation
Launch a new token at scale—building the narrative, community infrastructure, and distribution network needed to hit a $1B+ valuation at launch. One window, no second chances.
◆ The Approach
Built a coordinated GTM rollout across PR partners, exchange partners, and financial partners simultaneously—each lane moving in parallel toward a single launch moment. Retail-focused content ran alongside institutional positioning to capture both audiences at once.
◆ The Work
- Full token launch GTM strategy and execution
- All launch content written and directed: teasers, announcement, staking explainers
- Cross-functional coordination across PR, exchange, and financial partners
- Retail audience content strategy and rollout
◆ The Outcome
$1B+
Valuation at launch
71K+
Airdrop registrations
1.7M+
Launch views