The Marketer·Quest II — Product Marketing
Zero to $500M+ with $LA
Took a token from initial concept to nine-figure valuation at launch.
Token LaunchGTMPRPartnerships
- Goal
- Achieve everything required to launch a new token at scale (narrative, community infrastructure, and distribution), and execute the launch from beginning to end.
- Outcome
- $500M at launch, 71K+ airdrop registrations, and 1.7M+ views across retail-focused launch content.
Client
Lagrange
Role
Head of Marketing
Timeframe
2025
◆ The Situation
Achieve everything required to launch a new token at scale. Build the narrative, community infrastructure, and distribution network needed to hit a $500M+ valuation at launch. One window, no second chances.
◆ The Approach
Built a coordinated GTM rollout across PR partners, exchange partners, and financial partners simultaneously, each lane moving in parallel toward a single launch moment. Retail-focused content ran alongside institutional positioning to capture both audiences at once.
◆ The Work
- Full token launch GTM strategy and execution
- All launch content written and directed: teasers, announcement, staking explainers
- Cross-functional coordination across PR, exchange, and financial partners
- Retail audience content strategy and rollout
- Tokenomics positioning in collaboration with legal and finance
- Staking program design in collaboration with engineering and development
- Product positioning in APAC with exclusive experiences and merch
◆ The Outcome
$500M at launch
Valuation at launch
71K+
Airdrop registrations
1.7M+
Launch views