Refinery29 × UNLEASHED: #ConnectingThread
654K reach. 8.92% engagement. Zero budget. Just creativity and conviction.
- Goal
- Create genuine hype for a Refinery29 documentary launch with no marketing budget—using nothing but creative leverage.
- Outcome
- 654,852 reach · 733,939 impressions · 8.92% avg engagement.
◆ The Situation
UNLEASHED—a nonprofit media company—spent two years producing three documentary films about women around the world. They had a launch date on Refinery29, the #1 content platform for women, and no marketing budget. The challenge: create genuine hype with nothing but creative leverage.
◆ The Approach
Built an international influencer campaign around what both UNLEASHED and Refinery29 do best—creative content and female empowerment. Designed, developed, and produced the full campaign from scratch: recruited female creators on Instagram, briefed them on the film series, and offered jewelry gifts in exchange for authentic promotion. No paid media. No agency. Just well-matched creators and a story worth telling.
◆ The Work
- Full influencer campaign development, management, and analysis
- Creator sourcing and outreach across international Instagram talent
- Campaign materials and creative briefs designed in-house
- Featured creators: @melaniesutra, @whatthedoost, @p.s.kaguya, @madebylondon, @pearlsandbrandy