The Marketer·Quest VIII — Influencer Marketing
Colangelo & Partners: Influencer Program
Launched a program that won 15+ new clients, setting the standard for influencer marketing in the food and beverage industry.
PartnershipsContentStrategyBrand
- Goal
- Lead a new influencer marketing program for a portfolio of premium alcohol and beverage brands, each with distinct audiences, aesthetics, and compliance requirements.
- Outcome
- 15+ new clients won using the influencer marketing guide as a BD asset. Built a playbook repeatable enough to become a key business development asset.
Client
Colangelo & Partners
Role
Marketing Manager
Timeframe
2019 – 2020
◆ The Situation
Lead influencer marketing for a portfolio of premium alcohol and beverage brands (each with distinct audiences, aesthetics, and compliance requirements), and build a program repeatable enough to become a business development asset.
◆ The Approach
Built an influencer marketing guide that codified strategy, creator selection, content standards, and measurement into a single replicable framework. The guide became the pitch.
◆ The Work
- Led influencer marketing program across multiple alcohol and beverage brands
- Managed creator relationships for: @SapporoBeerUSA, @DiplomaticoRum, @Disaronno_Official, @FarNienteWinery, @koloarum, @proseccodoc
- Developed influencer marketing guide that won 15+ new clients
- Built content strategy and creator briefs for each brand
◆ The Outcome
15+
New clients won
6+
Brands managed