The Marketer·Quest VII — Influencer Marketing
Colangelo & Partners: Influencer Program
A program that won 10+ new clients. Built from a single guide.
InfluencerBeverageBusiness Development
- Goal
- Lead influencer marketing for a portfolio of premium alcohol and beverage brands—and make it repeatable enough to become a business development asset.
- Outcome
- 10+ new clients won using the influencer marketing guide as a BD asset.
Client
Colangelo & Partners
Role
Influencer Marketing Lead
Timeframe
2019 – 2020
◆ The Situation
Lead influencer marketing for a portfolio of premium alcohol and beverage brands—each with distinct audiences, aesthetics, and compliance requirements—and build a program repeatable enough to become a business development asset.
◆ The Approach
Built an influencer marketing guide that codified strategy, creator selection, content standards, and measurement into a single replicable framework. The guide became the pitch—and won.
◆ The Work
- Led influencer marketing program across multiple alcohol and beverage brands
- Managed creator relationships for: @SapporoBeerUSA, @DiplomaticoRum, @Disaronno_Official, @FarNienteWinery, @koloarum, @proseccodoc
- Developed influencer marketing guide that won 10+ new clients
- Built content strategy and creator briefs for each brand
◆ The Outcome
10+
New clients won
6+
Brands managed