AI Product "DeepProve"

◆ The Situation

DeepProve was a technically complex verifiable AI product entering a crowded, skeptical market. The challenge: make zero-knowledge machine learning legible (and exciting) to developers and mainstream audiences, without alienating one or the other.

◆ The Approach

Instead of a standard product launch, the campaign was built around an experience: Turing Roulette, an AI tournament that put the product's capabilities directly in players' hands. The campaign ran in phases (teaser, announcement, game seasons, partner amplification, use-case highlights, and ongoing progress updates), each piece building narrative momentum to win and sustain product adoption.

◆ The Work

• ▸Full end-to-end GTM strategy across brand, social, growth, and PR
• ▸All hero content and campaign messaging written and directed in-house
• ▸Multi-phase social rollout across X with coordinated partner and enterprise posts
• ▸Turing Roulette tournament design and activation
• ▸Full campaign visual design and branding
• ▸Collaboration with engineering teams for product and activation UX
• ▸DeepProve product launch content suite

◆ The Outcome

◆ Receipts

◆ Gallery